H&M has relaunched their Westfield Stratford City store with a pioneering concept.
- Spanning 5046 square metres, the store offers a reimagined fashion experience.
- Innovative technologies include interactive fitting rooms and mobile checkouts.
- A curated range of fashion and home products is now available.
- The refurbishment highlights H&M’s commitment to enhancing customer experiences.
H&M has refurbished its store at Westfield Stratford City, London, marking a new chapter in retail innovation. The 5046 square metre space has been transformed with a digital focus, setting a new benchmark for the brand in the UK. According to Klas Degeryd, head of expansion for the UK and Ireland, the redesign reflects H&M’s dedication to providing top-tier services for its London clientele, celebrating shopping through distinct design and interactive elements.
Customers visiting the store will benefit from advanced technologies that offer an enhanced shopping experience. Interactive fitting rooms are among the store’s novel features. These rooms employ screens that recognise products and suggest styling tips based on individual garments, allowing shoppers to seamlessly request different sizes or colours, or to order directly from the H&M website.
Additionally, the store introduces mobile checkouts, enabling a smooth purchasing process anywhere in the store, supplementing the conventional self-service stations. Camilla Henriksson, the head of brand experience, emphasizes the complete reimagining of the space to deliver an inspirational and personalised service, underpinned by modern technological solutions.
Beyond technology, the Stratford City outlet showcases an expertly curated selection of products, including womenswear, menswear, children’s clothing, beauty items, and home goods. The store not only prioritizes design enhancements but also aims to provide an inclusive and accessible shopping environment for all its visitors.
H&M’s Stratford store sets a new standard in fashion retail with its technology-driven approach and customer-centric design.
