H&M has introduced a cutting-edge store concept at Westfield Stratford City, London.
- This store is the first in the UK to undergo an extensive digital makeover, marking a major evolution in H&M’s retail approach.
- The renovated space features enhanced omni-channel services and a carefully curated selection of fashion and home products.
- Innovative in-store technology, including interactive fitting rooms and mobile checkouts, enriches the customer experience.
- H&M leaders express their commitment to blending fashion and technology for a seamless shopping experience.
H&M has launched its newest store concept at Westfield Stratford City in London, heralding a significant shift in its retail strategy. The store, with a massive space of 5046 square metres, is the first of its kind in the United Kingdom to introduce this innovative design.
Described as receiving an ‘extensive renovation,’ this location now incorporates state-of-the-art technology to enhance the shopping experience. With improved omni-channel services, the store presents an integrated selection of womenswear, menswear, children’s fashion, as well as beauty products and home decor items from H&M Home.
Shoppers are treated to a futuristic experience through interactive fitting rooms. These rooms are equipped with screens that recognise items and provide bespoke styling advice tailored to each garment. Customers can effortlessly request different sizes or colours and even order recommendations straight to the fitting room or via the H&M website.
The technological advancements extend beyond fitting rooms, offering mobile checkouts throughout the store floor and self-service options for a streamlined transaction process.
Klas Degeryd, H&M’s head of expansion for the UK and Ireland, remarked that the ‘newly designed store’ epitomises the brand’s investment in bringing excellence to London customers. He reflected on the shop’s capability to celebrate the joy of shopping through meticulous design and interactive elements. London, being a global fashion capital, serves as an ideal location for H&M to expand and enhance its presence.
Camilla Henriksson, the head of brand experience, noted that the store’s redesign focuses intently on personal service and inspiration. She highlighted the refined architecture and modern design that elevate H&M’s fashion collections, along with the innovative tech solutions crafting a modern and seamless shopping journey for all patrons.
H&M’s new store concept successfully merges fashion with technology, offering an enhanced retail experience in London.
