Holland & Barrett is set to extend its travel store estate across the UK, following the triumph of its initial ventures in strategic locations such as stations.
- The health and wellness leader is venturing into novel formats, successfully trialling a new kiosk in Dublin’s Jervis centre.
- Currently boasting five travel-specific stores, Holland & Barrett eyes further expansion in an untapped market.
- Property and Format Director Nick Gerrard reveals significant success at locations like London Bridge, highlighting potential for growth.
- The company is broadening its retail footprint with strategic shop-in-shop formats, including a recent partnership with Next.
Holland & Barrett, a renowned name in the health and wellness retail sector, is poised to broaden its physical presence in travel hubs across the United Kingdom. This strategic move follows the successful implementation and operation of its current stores placed in key areas such as stations, which have demonstrated considerable consumer engagement and profitability.
In an attempt to innovate and adapt to changing consumer behaviours, the retailer has introduced an experimental kiosk format. This initiative is currently undergoing trials in Dublin’s Jervis centre. The success of this trial could pave the way for further deployments and possibly reshape how the brand engages with its customers in travel-centric locales.
Presently, Holland & Barrett operates five shops categorised under travel locations, a niche market they are keen to expand. These stores serve as pivotal touchpoints for travellers seeking health and wellness products, proving that the strategic placement within high-traffic areas like train stations can yield substantial returns.
Nick Gerrard, the Property and Format Director at Holland & Barrett, shared insights into the brand’s performance. He noted, ‘Travel is an early opportunity for us. We’ve got some travel stores that have great cut-through in London – London Bridge has been hugely successful.’ Gerrard emphasised the retailer’s desire to explore additional travel spots, provided the right business proposition is present.
In addition to expanding travel-based locations, Holland & Barrett has also made significant strides in enhancing its retail methodology through shop-in-shop formats. A recent collaboration with high street giant, Next, has allowed the health retailer to integrate into three of Next’s stores, further solidifying its market position and enhancing accessibility for its customers.
Holland & Barrett’s expansion into UK travel hubs signifies a strategic and well-calculated effort to capitalise on high footfall locations, innovatively adapting to market demands.
