A pioneering step in the confectionery world, H!P has introduced a vegan chocolate bar, aptly named ‘Figs in Blankets’, exclusively for the Christmas season. This unique creation marries the sweetness of figs with a savoury vegan bacon seasoning, all enveloped in oat milk chocolate, capturing the modern shift towards plant-based festive foods.
The vegan ‘Figs in Blankets’ chocolate bar is set to redefine traditional festive flavours with its innovative combination. This creation is inspired by illustrator Louise Coutinho, following a nationwide search for inventive chocolatier ideas. This initiative, supported by The King’s Trust and Amazon, invited young minds to explore their creativity in crafting unique holiday flavours.
The judging panel, featuring notable figures like celebrity chef Levi Roots and H!P founder James Cadbury, highlighted the importance of innovation in culinary arts. Cadbury, underpinning H!P’s commitment to plant-based indulgence, stated, “At H!P, our mission is to prove that eating plant-based chocolate doesn’t mean compromising on great taste.” Cadbury further expressed enthusiasm for the opportunity to collaborate with Amazon on this creative endeavour.
The product signifies a broader trend identified by recent research from Aldi, which notes a growing preference among younger generations such as Gen Z and Millennials for plant-based and globally inspired cuisines over conventional Christmas offerings. This shift is reflective of evolving consumer tastes, driving manufacturers and retailers to adapt their offerings.
Moreover, a portion of the proceeds from each bar sold will support The King’s Trust’s mission to empower young people, adding a philanthropic dimension to this commercial venture. The move not only broadens the festive chocolate market but also aligns with a growing consciousness for supporting communities and sustainable choices.
H!P’s ‘Figs in Blankets’ chocolate bar stands as a testament to the dynamic changes within the food industry, where innovation and sustainability combine to meet the evolving expectations of consumers. This seasonal product not only appeals to modern palates but also contributes to social causes, showcasing a future-forward approach to festive indulgences.
