Iceland’s innovative partnership with Dunnes Stores marks a return to the Irish market through strategic concessions.
- Two new Iceland concessions have been inaugurated within Dunnes Stores in Dublin, Ireland.
- The partnership brings over 200 product lines and exclusive brands to Irish consumers.
- Notable brands include Myprotein, Sides, Slimming World, Greggs, Harry Ramsden’s and TGI Fridays.
- Justin Addison, International and Wholesale Director at Iceland, expressed enthusiasm for this venture.
Iceland has successfully launched two concessions within Dunnes Stores, a well-known homeware and grocery retailer in Dublin. This collaboration signifies Iceland’s strategic re-entry into the Irish market. The new concessions are located at Dunnes Point Village and The Square Tallaght, providing a convenient option for local customers.
Through this partnership, Iceland is able to expand its market presence significantly by offering more than 200 product lines. These include exclusive brands such as Myprotein, Sides, Slimming World, Greggs, Harry Ramsden’s, and TGI Fridays. This move not only broadens the choice available to consumers but also reinforces Iceland’s commitment to offering value and variety.
In a statement on LinkedIn, Iceland shared their excitement about delivering high-quality and competitively priced products to Irish customers. “From frozen favourites to everyday essentials, we’re excited to continue delivering high-quality, great-value products to our customers in Ireland.”
Justin Addison, the International and Wholesale Director at Iceland, highlighted the positive impact of the partnership with Dunnes Stores. He expressed his excitement, stating: “We’re thrilled to be partnering with Dunnes Stores to give Irish customers the opportunity to shop our incredible deals across a range of everyday products, and our Iceland exclusive brands that have proven a hit with our UK customers.”
This partnership follows Iceland’s previous expansion efforts, which saw the company enhance its retail presence through collaborations with The Range, incorporating new concessions and an exclusive product range.
Iceland’s partnership with Dunnes Stores exemplifies its commitment to providing diverse and high-value options for Irish consumers.
