Iceland has launched a rapid delivery partnership with Deliveroo, expanding its service to over 800 stores across the UK.
- Starting from 25 September 2024, Iceland offers quick delivery through Deliveroo from 53 stores, aiming to reach more than 800 by October’s end.
- The service includes more than 3,000 products available for delivery within 25 minutes, covering essentials, fresh, and frozen groceries.
- Customers can easily access Iceland’s own-brand and branded products, including exclusive lines and value ranges, via the Deliveroo app.
- The collaboration reflects Iceland’s commitment to growth and making its product range accessible for customers across the UK.
Iceland has entered into a strategic partnership with Deliveroo to enhance its rapid delivery services across the United Kingdom. The collaboration, effective from 25 September 2024, initially covers 53 stores, with plans to extend to over 800 locations by the end of October. This initiative provides customers with same-day delivery, available within a swift 25-minute timeframe, through the Deliveroo app.
The service offers a wide selection of over 3,000 items, including essential groceries, fresh produce, and frozen foods. Customers benefit from access to both Iceland’s own-brand products and well-known branded items such as exclusive lines of TGI Fridays, Greggs, and My Protein. The partnership is designed to meet the increasing demand for convenient and fast grocery delivery among UK consumers.
A key component of this partnership is making Iceland’s extensive product range, including seasonal merchandise and value ranges, easily available to a broader audience. Shoppers can thus enjoy the retailer’s innovative offerings from the comfort of their homes. The integration with Deliveroo ensures that more households can quickly secure their favourite Iceland groceries without the need for physical store visits.
Statements from Iceland’s representatives highlight the significance of this partnership in the company’s growth strategy, emphasizing accessibility and convenience for customers. The company’s dedication to providing value-driven products remains a focal point, leveraging the Deliveroo platform to reach more customers efficiently.
Similarly, Deliveroo officials have expressed enthusiasm about the alliance, noting its potential to significantly enhance customer experience by offering swift access to a diverse array of products. The partnership is seen as a response to the elevated consumer demand for rapid, reliable grocery delivery services in the modern retail environment.
The Iceland-Deliveroo partnership marks a significant step in expanding quick grocery delivery services across the UK, meeting growing consumer demand.
