Ikea is introducing a pop-up on Oxford Circus spotlighting the beloved Frakta bag.
- The pop-up ‘Hus of Frakta’ opens 28 November, prior to the 2025 Oxford Street store debut.
- Originally a simple carryall, the Frakta bag is now a versatile, cultural icon.
- Ikea’s manager expresses excitement for the upcoming city store and pop-up.
- The initiative reinforces Ikea’s commitment to accessible design with the 75p Frakta bag.
Ikea is set to inaugurate ‘Hus of Frakta’, a unique pop-up experience on London’s Oxford Circus, emphasising one of its most popular items – the blue Frakta bag. This initiative precedes the much-anticipated opening of Ikea’s Oxford Street location in 2025, designed to blend elements of high fashion with the brand’s accessible design ethos.
Located at 216 Oxford Street, the pop-up will welcome visitors every day from 28 November until March 2025. The Frakta bag, introduced over 30 years ago, was initially a functional accessory for carrying purchases. Over time, it has transcended its original purpose, becoming a cultural staple featured in collaborations with designers like Zandra Rhodes and Marimekko.
The retailer highlights the bag’s adaptability, noting its various uses – from a laundry basket to a beach bag, and even as a practical solution for city commuters. Matt Gould, Ikea’s London city store manager, shares enthusiasm over the pop-up, saying it offers a preview of the unique offerings to be expected when the doors open at their new Oxford Street city store.
Gould asserts, “When we open our doors, customers will discover well-designed, functional home furnishing products at prices that make them accessible to as many people as possible.” He adds that the Frakta bag’s low price of 75p is a symbol of Ikea’s dedication to bringing affordable, functional design into households, a sentiment echoed as they reach out to customers ahead of the flagship store’s debut.
The ‘Hus of Frakta’ pop-up is a testament to Ikea’s enduring influence on practical design that resonates with everyday life.
