As the festive season approaches, the demand for no and low-alcohol beverages is set to reach unprecedented heights, according to data shared by a leading supermarket chain.
The supermarket anticipates a noticeable 15% increase in demand for no and low-alcohol drinks during the four weeks leading up to Christmas. This surge is partly driven by growing consumer interest in health-conscious consumption during traditional festive celebrations.
According to the data, there is a marked increase in purchases of no and low beer, with consumers opting for multi-pack sizes. This trend reflects a year-on-year growth in volume, equivalent to a 20% increase. Beer brands such as Lucky Saint, Heineken, Peroni, and Athletic have been highlighted as particularly popular choices among consumers.
In addition to beer, the demand for no and low-alcohol wine and spirits has also risen significantly. The supermarket reports a more than 10% rise in no and low wine demand and a staggering 20% increase in the spirits category, prompting an expansion of their product range by 30%.
The anticipated best-sellers in the spirit alternatives sector this Christmas include Whitley Neill Rhubarb and Ginger 0% gin, Captain Morgan Alcohol Free Rum, and the supermarket’s own-brand Pink Gin and Lemonade 0.5%.
Notably, the trend towards mindful consumption is not confined to a single retailer. Another retailer has partnered with Club Soda to introduce a new collection of premium low and no-alcohol beverages across its outlets, just in time for Christmas and Dry January. Since March 2022, sales of these products at this retailer have skyrocketed by over 600%.
The movement towards no and low-alcohol options is a reflection of shifting consumer preferences towards more mindful living. This is evidenced not only by the surge in sales but also by the broader availability of these products in the market.
In conclusion, the dramatic increase in demand for no and low-alcohol beverages indicates a significant shift in consumer behaviour. As more individuals opt for mindful drinking options, retailers are responding positively by expanding their offerings to meet these preferences. This trend is likely to continue, reshaping the beverage industry landscape in the coming years.
