Frasers Group unveils its latest flagship store in Sheffield’s Meadowhall, marking a significant step in phasing out the House of Fraser brand.
- Spanning 100,000 square feet, the ‘next-generation’ store incorporates diverse departments including fashion, beauty, and homeware.
- The venture introduces a unique beauty hall and the largest Frasers Home concept, enhancing the shopping experience.
- A strategic partnership with Pret-a-Manger is featured at the store entrance, offering convenient food-to-go options for shoppers.
- Sports enthusiasts are catered for with a 55,000 square foot area dedicated to major sports brands and innovative concepts.
Frasers Group has officially opened its latest flagship store in Sheffield’s Meadowhall, as it continues the transition away from the House of Fraser identity. The expansive 100,000 square feet store spans two floors, offering a comprehensive range of products across key categories such as fashion, beauty, and homeware. This ambitious project showcases the retailer’s strategic vision to redefine department store experiences.
The ground floor hosts a dynamic beauty hall, featuring both emerging and established brands like Creed, Clarins, and ghd, marking an effort to blend tradition with innovation. Additionally, the store boasts the largest Frasers Home concept to date, accentuating its dedication to homeware through leading brands, underpinned by their Sofa.com business.
At the forefront of the retail space, customers encounter a collaboration with Pret-a-Manger, enhancing the convenience of the shopping trip with ready-to-go meal options. This adds a layer of accessibility and variety, complementing the retail-focused environment.
The store’s second floor is a dedicated space for sports and leisure, stretching across 55,000 square feet. Housing prominent brands such as Nike, Under Armour, and Puma, it caters to diverse athletic tastes. The inclusion of Evans Cycles offers a specialised section with a bike workshop, further augmented by Sports Direct’s outdoor and running concepts. These thoughtful additions aim to set new leisure shopping standards.
David Epstein, Frasers Group’s Managing Director of Premium and Luxury, underscores the company’s commitment to leveraging partnerships with prominent brands to create inspiring retail environments. This flagship exemplifies the blend of quality, variety, and innovation they aspire to deliver, providing a compelling shopping destination.
The Frasers Meadowhall flagship encapsulates a forward-thinking retail approach with its comprehensive and innovative offerings.
