The July edition of Drapers offers a comprehensive view into current menswear trends and industry insights.
- An exclusive photoshoot unveils adaptable, stylish pieces ready for the unpredictable weather of the new season.
- Insights into the menswear catwalks of Europe and significant updates from Pitti Uomo are highlighted.
- The Drapers Fashion Retail Manifesto, aimed at the 2024 election, is shaping political conversations on retail policies.
- Industry leaders delve into the potential of digital technology in fashion at a key conference.
The July issue of Drapers serves as a menswear showcase, featuring a 24-page buying guide for spring/summer 2025. An exclusive photoshoot presents versatile pieces designed for the uncertain weather conditions of the forthcoming season, emphasising adaptability and style.
Insights are gathered from the menswear catwalks in London, Milan, and Paris, presenting the dominant trends for Autumn/Winter 2024. In addition, updates from the 106th edition of the Florence menswear trade show, Pitti Uomo, are included, highlighting new developments and product showcases in menswear.
The Drapers Fashion Retail Manifesto, launched on 23 May, was crafted following consultations with various industry sectors. It was presented to main political parties on 7 June, just after Rishi Sunak’s announcement of a 4 July general election. This manifesto is expected to influence the political landscape and policies concerning the fashion retail sector.
Significant fashion retail business leaders, including those from Albaray, Asos, Clarks, Deliveroo, and others, gathered at Drapers Future of Fashion conference. This event showcased the latest technological opportunities, providing a platform for the exchange of innovative ideas and strategies within the industry.
Stuart Paver, this year’s recipient of the Lifetime Achievement Award at Drapers Footwear Awards 2024, and chair of Pavers footwear chain, shares insights on evolving the business. Over more than four decades, he has adapted the business through various retail challenges, maintaining its prominence in the industry.
Operational challenges in the fashion retail sector due to inadequate port capacity and infrastructure, described as the “60/90 dilemma,” are assessed. These issues are affecting retailers’ operations and strategies to mitigate these challenges are under examination.
Other notable industry updates include the takeover of Coggles by Frasers Group, Boohoo executives’ holiday, Shein’s planned London flotation, and the British Retail Consortium’s recent diversity data.
The July edition of Drapers delivers crucial insights into menswear trends, retail strategies, and political implications for the fashion industry.