Jaguar Land Rover reports a notable spike in plug-in hybrid sales, reflecting a transitional shift towards electric vehicles.
- The company observed a 59% increase in plug-in hybrid electric vehicle (PHEV) sales compared to the previous year.
- Global sales of Range Rover PHEV variants rose by 47%, highlighting growing consumer adoption.
- Defender models also saw an upswing in popularity with a 23% rise in sales.
- JLR plans to introduce a fully electric option for each model by 2030 aiming for carbon neutrality by 2039.
Jaguar Land Rover (JLR) has witnessed a significant increase in the uptake of its plug-in hybrid vehicles (PHEVs), illustrating a clear shift amongst consumers towards electrification. In the first half of its financial year, JLR recorded a 59% rise in PHEV sales compared to the equivalent period the previous year. This is indicative of a broadening acceptance and integration of electric vehicle technology among motorists.
The company’s global sales of the Range Rover plug-in hybrid variants recorded a substantial 47% boost. Similarly, sales of the Defender model followed suit with an increase of 23%, underlining the growing consumer interest in hybrid technology within these product lines.
Mark Camilleri, JLR’s director of electrification services, noted the increasing customer demand, stating, ‘Demand is growing for our plug-in electric hybrid models as customers become more accustomed to electrification.’ He emphasised that PHEVs provide performance benefits, improved fuel efficiency, and lower emissions, while also affording the opportunity to experience zero emissions when driving in pure electric mode.
Moreover, JLR aims to ease the transition for customers by introducing them to new ownership experiences, such as home and public charging. This approach is part of a broader strategy, with a commitment to offering a fully electric option for each of its models by 2030, further aligning with its goal to achieve carbon neutrality by 2039.
These promising sales figures come as JLR prepares to release its detailed half-year financial results in early November. Despite a 3% decrease in retail sales in the second quarter, overall sales for the first six months increased by 3%, totalling 214,288 units. Interestingly, retail sales rose by 29% in the UK and 9% in North America, although there were declines of 22% in Europe, 17% in China, and 6% in other markets.
JLR’s growth in hybrid sales reflects an industry-wide movement towards electric vehicles, underpinning its future-focused strategy.
