Jamie Oliver is set to launch a new cookery school and cafe at the John Lewis store on Oxford Street.
- This venture is part of an £800 million investment by John Lewis to refurbish its stores over four years.
- The cookery school will consist of two classrooms and a 50-seat cafe.
- This marks John Lewis’s first foray into hosting cooking lessons, complementing their existing Waitrose cookery school.
- Recent upgrades to the Oxford Street store include enhancements across all floors, featuring a revamped beauty hall.
Renowned chef Jamie Oliver is preparing to unveil a new cookery school along with a cafe at the recently renovated John Lewis flagship store located on Oxford Street. This initiative aligns with the retail giant’s broader £800 million plan aimed at overhauling its outlets over the next four years. Set to open its doors in March, the school will comprise two dedicated classrooms and a cafe accommodating fifty patrons.
Though John Lewis has previously operated with a Waitrose cookery school in West London, this new establishment signifies the first in-store lessons the department store chain has offered. This strategic move follows the unveiling of the upgraded Oxford Street location, which has undergone a significant refurbishment valued at £6.5 million. The enhancements span various segments including the comprehensive revamp of the beauty hall and the introduction of new brands to the home section.
John Lewis is utilising its prominent location on Oxford Street to experiment with fresh concepts, as it strategises future upgrades across its remaining properties. “The buzz is back in John Lewis and we’re giving our customers even more reasons to shop in our brilliant stores,” commented Peter Ruis, the executive director of John Lewis. He emphasised the substantial investment intended to ensure customers receive exceptional quality, outstanding service, and competitive pricing, attributes that define their distinctive brand.
The opening of Jamie Oliver’s cookery school at John Lewis reflects an innovative step in the department store’s ongoing transformation.
