Jamie Oliver is set to open a new cookery school and cafe at John Lewis’s flagship store on Oxford Street, London.
- This marks the first time John Lewis will host cooking lessons, despite having a Waitrose cookery school in west London.
- The initiative is part of an £800 million investment by John Lewis to revamp its stores over the next four years.
- The updated Oxford Street store, which received a £6.5 million upgrade, will feature the new school in March.
- John Lewis aims to test and trial new concepts with this revitalisation effort.
Jamie Oliver will introduce a cookery school and cafe in the London flagship of John Lewis on Oxford Street. This venture highlights the retailer’s strategic move to enhance customer experiences through innovative offerings. The school will boast two classrooms and a 50-seat cafe, aiming to provide engaging culinary education.
Although John Lewis operates a Waitrose cookery school in west London, this initiative represents a significant first for their department stores. For the first time, John Lewis will incorporate cooking lessons directly within its retail space, further diversifying its appeal to customers.
The cookery school is part of a broader £800 million investment by John Lewis, aimed at refurbishing its retail spaces over the next four years. This financial commitment underscores a forward-thinking approach to retail innovation and customer engagement.
The Oxford Street flagship store, recently enhanced with a £6.5 million investment, will host the new cookery school starting in March. The revamp included comprehensive improvements to all floors, featuring an updated beauty hall and additional home department brands, marking a revitalisation of the shopping experience.
John Lewis is using its prominent London location to trial new concepts as it plans further upgrades across its estate. Executive Director Peter Ruis noted, ‘The buzz is back in John Lewis, and we’re giving our customers even more reasons to shop in our brilliant stores.’ This sentiment reflects the retailer’s commitment to maintaining quality, service, and competitive pricing.
Jamie Oliver’s collaboration with John Lewis marks a unique development in urban retail, offering customers innovative ways to engage with the brand.
