Jigsaw has joined forces with Brown Thomas to strengthen its presence in Ireland.
- The womenswear brand now offers collections at Brown Thomas’s Limerick and Blanchardstown locations.
- This partnership builds on Jigsaw’s existing presence in Dublin, including a concession at Arnotts.
- Jigsaw’s leadership team has seen strategic promotions to aid this expansion.
- Brown Thomas’s reputation aligns with Jigsaw’s commitment to quality and excellence.
Jigsaw, a revered British womenswear brand, has initiated a strategic partnership with Brown Thomas to enhance its footprint in the Irish market. This collaboration sees Jigsaw’s collection now available as a concession in the Limerick and Blanchardstown branches of Brown Thomas, as well as on the retailer’s ecommerce platform.
Building on its established presence in Dublin, Jigsaw previously set up a concession in the renowned Arnotts department store and boasts a standalone store near Grafton Street. The latest partnership with Brown Thomas is seen as a significant move to cement the brand’s presence across Ireland.
Vikky Baker, Jigsaw’s head of retail, expressed enthusiasm about the collaboration, highlighting the shared values between Jigsaw and Brown Thomas. ‘We are delighted to further expand our business in Ireland partnering with Brown Thomas. As a renowned name known for delivering quality and premium experiences on the high street, Brown Thomas shares our commitment to excellence and aligns perfectly with Jigsaw’s unique offering,’ she stated.
In line with this expansion, Jigsaw has fortified its leadership team through strategic promotions. Earlier this year, Julia Reimann, previously head of wovens design, was elevated to design director following the departure of Jo Sykes, the then creative director, in late 2023. Louise Long and Vicki Williams also assumed new roles as buying director and people and culture director respectively, reflecting a concerted effort to support the brand’s growth trajectory.
This partnership underscores Jigsaw’s strategic efforts to solidify its market presence in Ireland.
