Jigsaw strengthens its position in Ireland through a strategic partnership with Brown Thomas, aiming to capture a larger market share.
- The fashion retailer is now accessible in Limerick and Blanchardstown, enhancing its physical retail presence.
- Jigsaw’s online availability on the Brown Thomas website broadens its reach to customers across Ireland.
- Vikky Baker highlights the alignment in values and commitment between Jigsaw and Brown Thomas, marking this venture as a significant milestone.
- The successful expansion coincides with Mountain Berg’s impressive financial turnaround, showcasing a 19% increase in sales.
Jigsaw, a leading fashion retailer, has initiated a significant expansion in the Irish market by partnering with the renowned department store chain, Brown Thomas. This collaboration strategically positions Jigsaw within Brown Thomas’s Limerick and Blanchardstown concessions, thereby enhancing its physical retail footprint in key Irish locations.
Additionally, Jigsaw’s products are now easily accessible to a broader customer base through the Brown Thomas website. This online presence complements Jigsaw’s physical stores, ensuring a seamless shopping experience for its customers throughout Ireland.
Vikky Baker, Jigsaw’s head of retail, emphasised the shared commitment to quality and excellence between the two brands, stating, “As a renowned name known for delivering quality and premium experiences on the high street, Brown Thomas shares our commitment to excellence and aligns perfectly with Jigsaw’s unique offering.” This partnership signifies a step forward in Jigsaw’s journey to embed itself deeper into local communities.
Further strengthening this expansion, Jigsaw launched its online partnership with Arnotts and Brown Thomas on 1 September, enabling the brand to reach an even wider audience across the nation.
The timing of this move coincides with an impressive financial performance by Jigsaw’s parent company, Mountain Berg, which reported a £700,000 increase in profits to £1.9 million and a 19% rise in sales to £56.8 million by the year’s end in January. This financial health marks a significant turnaround from the difficulties faced by the brand in the challenging mid-market fashion sector prior to the pandemic.
The partnership between Jigsaw and Brown Thomas marks a promising advancement in Jigsaw’s market expansion strategy in Ireland.
