Jigsaw’s collaboration with Brown Thomas marks a significant expansion in Ireland, offering an enriched shopping experience.
- The fashion retailer is now accessible in Limerick and Blanchardstown, alongside online availability.
- Jigsaw’s partnership aligns with Brown Thomas’s esteemed reputation for quality and premium service.
- Vikky Baker, Jigsaw’s head of retail, expresses enthusiasm for their integration into these vibrant communities.
- Jigsaw’s parent company, Mountain Berg, sees robust financial growth, reflecting the brand’s upward trajectory.
Jigsaw has embarked on a strategic partnership with the prestigious department store Brown Thomas, significantly broadening its reach within the Irish market. This initiative underscores Jigsaw’s commitment to offering its premium fashion selection to a wider audience. The collaboration extends Jigsaw’s presence to physical locations in Limerick and Blanchardstown, as well as through Brown Thomas’s online platform, allowing customers across Ireland easier access to Jigsaw’s offerings.
Jigsaw’s head of retail, Vikky Baker, highlighted the synergy between the two brands, stating: “As a renowned name known for delivering quality and premium experiences on the high street, Brown Thomas shares our commitment to excellence and aligns perfectly with Jigsaw’s unique offering.” This mutual commitment to quality reinforces the strength of their partnership.
The Enrichment of local communities in Limerick and Blanchardstown is anticipated with Jigsaw’s inclusion, starting from launches on 21 August in Limerick and 22 August in Blanchardstown. This launch into key locations is central to Jigsaw’s strategy to integrate into these vibrant local economies.
Furthermore, Jigsaw has expanded its digital presence by partnering online with both Arnotts and Brown Thomas from 1 September, extending the brand’s reach beyond physical stores. This digital collaboration aims to cater to a broader customer base and enhance the shopping experience for Irish consumers.
Jigsaw’s parent company, Mountain Berg, has reported remarkable financial results, with profits rising by £700,000 to £1.9 million and sales increasing by 19% to £56.8 million by the end of January. This marks a substantial turnaround for Jigsaw, which previously faced challenges in the mid-market fashion sector before the pandemic. These results are indicative of Jigsaw’s successful revitalisation and strategic foresight.
Jigsaw’s strategic partnership with Brown Thomas fortifies its presence in Ireland, signifying a strong upward trajectory for the retailer.
