The John Lewis Partnership has received approval for its ambitious rental housing project in Bromley, London, marking a significant step forward in its expansion plans.
- The development will feature 353 rental homes along with a modernised Waitrose store, aiming to enhance the local area.
- Initial consultations for this project began in June 2022, showcasing a long-term vision for urban development.
- Despite some local criticism regarding building heights and affordable housing levels, 10% of the units will be classified as affordable.
- The project’s approval reflects substantial support from Bromley residents and aligns with planning officials’ recommendations.
The John Lewis Partnership’s ambitious initiative to develop 353 rental homes on top of a Waitrose store in Bromley has been granted approval by the London Borough of Bromley. This decision marks a pivotal moment in their expansion strategy, intending to revitalise the local area with contemporary living spaces and a state-of-the-art supermarket.
Initial consultations for this venture began back in June 2022, with the first planning applications submitted in June of the following year for sites in both Bromley and West Ealing. This shows a clear long-term commitment from John Lewis towards urban development and community enhancement.
There was some opposition from local homeowners and councillors, primarily concerning the height of the proposed towers and the proportion of affordable housing. However, John Lewis has committed to making 10% of these homes affordable, adhering to a rental limit of no more than 80% of the market average. This move attempts to balance profitability with social responsibility.
Katherine Russell, the director of build-to-rent at John Lewis, expressed delight that the local council supported the planning officials’ recommendations. She highlighted the opportunity now available to enhance Bromley’s community with new housing solutions and showcase a cutting-edge Waitrose that functions as a community hub.
This development comes after significant support from Bromley residents, demonstrating a strong backing from the local community despite the initial criticisms. The approval is a testament to John Lewis’s ability to navigate complex planning processes and align with local expectations.
The John Lewis housing project in Bromley signifies a major advancement in urban development and community engagement, cementing the partnership’s commitment to both innovation and social inclusivity.
