In a move to transform brand engagement, the John Lewis Partnership has introduced a new Insights Platform.
The John Lewis Partnership, which owns Waitrose, has collaborated with Dunnhumby, a customer science data firm, to create a platform that significantly enhances the way brands connect with shoppers. This initiative follows a successful pilot earlier this year and promises to deliver a “more tailored and rewarding” shopping experience, thereby boosting sales for various brands involved.
By leveraging artificial intelligence, the platform provides brands with actionable insights into their performance and their product category’s overall market standing. This enables brands to gain a better understanding of consumer behaviour and purchasing trends. The platform features 27 predefined reports, answering key questions such as ‘who buys my brand and category?’ and ‘how are customers switching between brands over time?’
Since the pilot, over 50 prominent grocery, home, and fashion brands in the UK have benefitted from the customer insights offered by the platform. Notable brands include Coty, Charlie Bigham’s, Kimberly-Clark, and Red Bull. Catherine Hall, Charlie Bigham’s category insights manager, praised the platform as intuitive and user-friendly, highlighting the role of Dunnhumby’s team in maximising its capabilities.
The head of retail media and insights at John Lewis Partnership, Tom Langley, emphasised the platform’s impact, noting that the enhanced insights are improving customer experiences by ensuring relevant offers are seen by shoppers. Langley mentioned the positive feedback from brands that are already observing tangible results.
The launch of the John Lewis Partnership’s Insights Platform exemplifies a forward-thinking approach to retail, providing brands with the tools necessary to understand and respond to consumer needs effectively.
