John Lewis has unveiled a new insights platform, developed alongside Dunnhumby, to enhance brand interactions with consumers.
- The platform applies AI and business intelligence for precise brand performance assessment, according to John Lewis.
- After a successful pilot, the system promises a more tailored shopping experience, increasing brand sales.
- Currently, over 50 prominent UK brands, like Red Bull and KP Snacks, are utilising these insights.
- Feedback from brands has been positive, showing tangible results since the platform’s implementation.
John Lewis has launched an innovative insights platform, developed in collaboration with Dunnhumby, aimed at refining how brands interact with consumers. The initiative leverages artificial intelligence and business intelligence to provide a detailed analysis of brand performances. John Lewis asserts that this strategic tool will empower brands by offering them a deeper understanding of their market dynamics.
Initially piloted earlier this year, the platform has shown promising results. It not only enhances the shopping experience for customers by offering more relevant and interesting promotions but also boosts sales for the brands involved. This dual impact underscores its potential to revolutionise retail interactions.
The platform’s effectiveness is already evident, with more than 50 leading grocery, home, and fashion brands across John Lewis and Waitrose accessing its insights. Brands such as Red Bull, Gail’s, and KP Snacks are among those benefitting from the tailored data, which is tailored to optimise their market strategies.
Tom Langley, head of retail media at John Lewis Partnership, stated, “Our partnership with Dunnhumby has significantly enhanced the insights we provide to our partner brands, resulting in a better customer experience.” Langley highlighted the strong positive feedback from brands, which have reported seeing substantial improvements since integrating the platform’s analytics.
The rollout of this platform follows John Lewis’s recent unveiling of new retail media strategies in July, aimed at further connecting with consumers online. This development is part of John Lewis’s broader commitment to modernise its retail approach, utilising data-driven solutions to enhance both brand and customer engagement.
This strategic collaboration marks a significant leap forward for John Lewis in data-driven retail innovation, promising enhanced experiences for both brands and consumers.
