John Lewis has launched its Christmas shops in 35 stores, marking the start of the festive shopping season.
- Customers can explore a wide range of festive products, from trees and baubles to wreaths and gifts.
- For the first time, John Lewis is consolidating its Christmas foliage in 15 stores.
- The retailer introduces various festive activities, including Lego workshops and personalised chocolate boxes.
- Sales of individual baubles and wrapping paper have seen a significant increase this year.
John Lewis has opened Christmas shops in 35 of its stores, signalling the beginning of the bustling festive shopping period. Shoppers will discover an extensive array of festive decorations and gifts, ranging from trees and baubles to wreaths, all available in dedicated sections of the department stores.
For the first time, the retailer has consolidated its Christmas foliage offerings in a single location within 15 of its outlets, enhancing the shopping experience for customers looking for cohesive festive decor.
This year, John Lewis is hosting a variety of festive activities aimed at enhancing the in-store experience. These include the return of the popular Quality Street pick and mix and the introduction of new Lego ‘Make and Take’ workshops across 14 stores. Additionally, customers can purchase personalised Tony’s Chocoloney gift boxes, adding a bespoke touch to their holiday gifting.
Sales figures indicate a significant rise in demand for festive essentials, with individual bauble sales up by 130% compared to the previous year, and wrapping paper sales seeing an 87% increase.
Lisa Cherry, the head of Christmas at John Lewis, expressed excitement about the new festive offerings, highlighting the introduction of the retailer’s first-ever pink Christmas tree and a new line of decorations created from upcycled saris by the brand Pri Pri. Cherry commented on the unique appeal of these new ranges, mentioning their potential to bring joy and a festive spirit to customers’ homes.
The opening of Christmas shops across its locations marks John Lewis’s strategic effort to enhance the festive shopping experience this year.
