On 11 November, Johnstons of Elgin celebrated the opening of its latest store located at Burlington Arcade, a renowned historic shopping destination in London’s Piccadilly.
- The three-floor shop offers a variety of products, from clothing and accessories to homewares, each floor designed to enhance the shopping experience.
- It features a unique selection of hand-crafted Scottish furniture, making it a destination for those seeking exclusive British craftsmanship.
- The ground floor is dedicated to accessories, with a private dressing room situated on the first floor for a more personal shopping experience.
- The opening highlights the fusion of tradition with modern luxury, a testament to the brand’s commitment to excellence.
Johnstons of Elgin has launched a new store at the iconic Burlington Arcade in London, a location that is well-known for its historical significance and luxury retail appeal. The store, which opened on the 11th of November, is set to become a hallmark of quality in the district.
The three-storey shop offers a comprehensive selection of Johnstons of Elgin’s apparel and homewares. The ground floor is primarily focused on accessories, providing customers with a broad range of luxury items. This setup allows visitors to explore the brand’s range in a cohesive and inviting space.
On the first floor, visitors will find a private dressing room. This feature caters to customers seeking personalised shopping experiences, a focus that aligns well with the brand’s approach to customer service.
Throughout the store, shoppers will encounter an array of hand-crafted Scottish furniture and ceramics. These elements underscore the brand’s dedication to promoting British craftsmanship, setting the scene for a shopping experience that is both unique and authentic.
Oscar MacDonald, the chief commercial officer at Johnstons of Elgin, praised the new establishment, stating: “Burlington Arcade is one of the jewels of Mayfair, curating brands that celebrate the very best of British craftsmanship today. For over a century, it has been the home of cashmere in London – the ultimate destination for the discerning customer seeking to discover the very best of our craft.”
Trupti Shah, commercial director at Burlington Arcade, remarked on the thoughtful design of each floor, which aims to offer both local and international visitors a distinctive experience in the heart of Mayfair.
The new store in Burlington Arcade perfectly encapsulates Johnstons of Elgin’s dedication to quality and British traditional craftsmanship.
