Umar Kamani and Naomi Campbell have joined forces to launch a new agency in Dubai.
- The agency, KC Global Partnerships, aims to bridge talents, brands, and celebrities.
- Former PrettyLittleThing PR head Amy Simon joins as Director of PR.
- Sufeena Hussain steps in as Partnerships Director, bringing over 20 years of expertise.
- This initiative follows Kamani’s recent return to PrettyLittleThing.
Umar Kamani and Naomi Campbell have collaborated to establish a promising new endeavour in Dubai. In a move poised to make waves across the talent industry, they have launched KC Global Partnerships. Based at the prestigious Dubai Hills Business Park, the agency is set to open its doors this month, focusing on cultivating synergies between talents, brands, and celebrities.
The strategic hiring of Amy Simon as Director of PR underscores the agency’s commitment to excellence. With eight years of experience as the global head of PR and talent at PrettyLittleThing, Simon plays a pivotal role in expanding the agency’s reach. She previously facilitated the brand’s market launches in regions such as the US and France, and her presence in the Middle East aligns with the agency’s vision for growth and collaboration.
Sufeena Hussain joins the team as the Partnerships Director, with a wealth of experience in brand strategy across the Middle East and North Africa. Her prior role as the head of the region at PLT from 2020 to 2023 highlights her capability in steering strategic partnerships. Hussain’s insights are expected to nurture the agency’s objective of creating authentic and impactful alliances.
The announcement of this venture comes on the heels of Kamani’s return to PrettyLittleThing. After stepping down as chief executive in 2023, Kamani has been vocal about his ambitions to enhance customer engagement and service quality, notably reintroducing free returns for royalty members. His participation in this new agency reflects his ongoing commitment to driving innovation and value.
Naomi Campbell remarked on Dubai’s burgeoning status as a global hub for talent and brands. She emphasised, “Throughout my career, I’ve experienced firsthand the power of meaningful relationships in driving success and creating opportunities.” Kamani echoed the sentiment, highlighting the transformative potential of their platform in fostering genuine, long-lasting partnerships.
This talent agency represents a significant step forward in enhancing brand and talent collaborations on a global scale.
