Karen Millen, a premium womenswear brand, announces its introduction to the Indian market through a strategic partnership with Lyskraft.
- The collaboration will see Karen Millen’s presence in 50 stores across India, marking a significant milestone in the brand’s global expansion strategy.
- Lyskraft, established in 2023, is a flourishing multi-brand fashion platform with ambitions to redefine premium fashion in India.
- The venture into India follows Karen Millen’s successful partnership in the Middle East, hinting at promising prospects ahead.
- Both Karen Millen and Lyskraft express optimism, aligning their goals towards elevating the fashion scene in India.
Karen Millen, a brand renowned for its premium womenswear, is embarking on an exciting venture into the Indian market. This strategic move is a collaboration with the rapidly growing multi-brand fashion platform, Lyskraft. The plan is to establish Karen Millen’s presence in 50 stores across India, offering the brand a significant opportunity to establish a physical presence in a burgeoning market.
The partnership with Lyskraft, a company that came into existence in 2023 and has already gained attention by raising $26 million in seed funding, is expected to open new avenues for both brands. As part of this collaboration, Karen Millen aims to leverage Lyskraft’s retail network to reach discerning Indian customers with its sophisticated fashion offerings.
Mark Barraclough, the COO of Karen Millen, highlighted the importance of this new venture by expressing optimism due to the brand’s success in the Middle East with its other wholesale partner, Voga Closet. He stated, ‘After the huge success we’ve seen in the Middle East with our wholesale partner Voga Closet, we are looking forward to working with Lyskraft. This serves as a great opportunity for the brand to have a physical presence and test a new market.’ This guidance reflects Karen Millen’s broader strategy of achieving milestones in its global expansion journey.
Lyskraft’s CEO, Mohit Gupta, shared similar sentiments about the collaboration, noting the importance of bringing global fashion brands to Indian consumers. He remarked, ‘This exclusive collaboration marks a significant step for Lyskraft as we bring exciting new global fashion brands closer to our discerning customers in India. Together, we aim to redefine premium fashion in the country.’ Such statements convey the mutual enthusiasm of both parties to influence and uplift the fashion industry in India.
The decision to explore wholesale opportunities in new territories is indicative of Karen Millen’s aggressive strategy to grow its international footprint. This initiative not only signifies a critical step in Karen Millen’s expansion but also highlights Lyskraft’s pivotal role in reshaping the premium fashion landscape in India.
Karen Millen’s strategic entry into the Indian market through its partnership with Lyskraft marks a noteworthy chapter in its international expansion efforts.
