Kellogg’s strengthens its philanthropic outreach with a significant donation to Nisa’s charity arm.
- A £4,000 contribution is directed towards the Making a Difference Locally (MADL) initiative.
- This donation will be allocated in eight £500 segments, accessible to Nisa retailers.
- Kellogg’s celebrates 25 years of backing UK school breakfast clubs, enhancing its philanthropic impact.
- Nisa’s MADL charity surpassed £1 million in donations to UK communities last year.
Kellogg’s has fortified its commitment to combating child hunger with a £4,000 donation to Nisa’s Making a Difference Locally (MADL) charity, demonstrating its enduring support for school breakfast clubs. The allocation of the donation into eight separate £500 contributions enables targeted aid to schools via Nisa retailers, reinforcing Kellogg’s long-standing dedication to child nutrition.
Since 1998, Kellogg’s has been a stalwart supporter of school breakfast clubs across the United Kingdom. The partnership with Nisa for the 25th anniversary of this initiative underscores the brand’s unwavering commitment. Through its Breakfast Club Network, Kellogg’s has facilitated nutrition for children in over 3,000 schools, highlighting the crucial role of breakfast in enhancing learning and well-being.
The MADL charity operates by empowering Nisa stores to nominate local charities and good causes to receive funding. This method ensures that donations are utilised where they are most needed, potentially benefitting a wide array of local organisations, from sports teams to hospices. In the previous year, donations through MADL reached over £1 million, making a significant impact on local communities across the United Kingdom.
Kate Carroll, Head of Charity at Nisa, expressed gratitude towards Kellogg’s, acknowledging the positive impact such donations have on supporting educational initiatives. Heather Murphy, ESG manager at Kellogg’s UK, reiterated the partnership’s significance, recognising the beneficial effects on children’s learning capabilities and mood.
The collaboration between Nisa retailers and Too Good To Go, a food waste reduction initiative, further demonstrates a commitment to community support, having saved over 150,000 meals since 2019.
Kellogg’s and Nisa’s collaboration exemplifies a proactive approach to addressing community needs through strategic charitable efforts, particularly in enhancing child nutrition.
