Industry experts from N Brown, Asos, and Schuh explore technological advancements shaping retail’s future.
- Chris Williamson highlights the convergence of physical and digital worlds with AR and VR technologies.
- Papinder Dosanjh discusses the role of data science and AI in enhancing customer experiences.
- Stephanie Legg emphasizes the importance of adapting marketing strategies to digital transformations.
- Sangeetha Chandru introduces disruptive innovations crucial for future-proofing businesses.
In a recent episode of the Drapers Talks podcast, senior leaders from major fashion retailers such as N Brown, Asos, and Schuh outlined the technologies that are paramount for future-proofing the industry. Their discussion sheds light on how fashion retailers can leverage these technologies to stay competitive and relevant.
Chris Williamson, the group director of technology at N Brown Group, spoke candidly about the pivotal role that augmented reality (AR) and virtual reality (VR) play in modern retail. He stated that the boundaries between the physical and digital realms are blurring and that leveraging AR and VR can greatly enhance customer engagement by creating immersive shopping experiences.
Papinder Dosanjh, director of data science and AI at Asos, shared insights on the profound impact of data science and artificial intelligence on retail. According to Dosanjh, harnessing these technologies can lead to more personalised customer interactions, allowing retailers to tailor their offerings and improve overall customer satisfaction significantly.
Stephanie Legg, chief marketing officer at Schuh, stressed the necessity of evolving marketing strategies in tandem with digital advancements. She argued that staying adaptable and responsive to digital trends is essential for brands aiming to maintain their market position and reach new audiences effectively.
Sangeetha Chandru, the senior vice-president of AI at EXL, touched upon various disruptive innovations that are vital for future-proofing fashion businesses. Her insights underscore the importance of embracing cutting-edge technological advancements to safeguard the future growth and sustainability of retail brands.
Embracing these pivotal technologies is imperative for retail businesses to ensure sustained growth and resilience in an evolving marketplace.
