Lacoste pioneers sustainability in fashion by forging ahead with a robust strategy.
- During the Drapers Supply Chain Summit, Lacoste leaders discussed the importance of sustainability in fashion.
- By collaborating with Advanced Supply Chain Group, Lacoste aims to craft a global sustainability roadmap.
- Efficient management of returns and partnerships with charities are key focus areas for improving sustainability.
- Advanced tech and third-party collaboration are essential for reducing carbon emissions and enhancing compliance.
At the recent Drapers Supply Chain Summit, a focal point of discussion was Lacoste’s commitment to sustainability within the fashion industry. Lacoste’s senior director for merchandising and supply chain in the UK and Ireland, Matt Blackmore, along with Stuart Greenfield from Advanced Supply Chain Group, highlighted the need for proactive measures toward sustainability in supply chains.
Blackmore emphasised that fashion brands must not wait for external pressures to drive sustainable changes. He detailed Lacoste’s initiative to collaborate with Advanced Supply Chain Group, aiming to develop a comprehensive and global sustainability roadmap by year-end. According to Blackmore, addressing issues like packaging waste and carbon emissions through strategic planning is essential for the brand’s future.
The conversation also spotlighted return management as a crucial aspect of sustainability. Both Blackmore and Greenfield identified returns as a persistent challenge for retailers, stressing the importance of leveraging returned products responsibly to avoid landfill contributions. Greenfield suggested that partnerships with charities could provide viable solutions for repurposing such items.
Greenfield further explained how Advanced Supply Chain Group supports multiple brands by consolidating stock at distribution centres. By narrowing loads and ensuring compliance through third-party processes, the group facilitates a significant reduction in carbon emissions and operational costs. This method not only aids in sustainability but also improves overall efficiency in the supply chain.
Moreover, Blackmore shared insights on the role of advanced technology in refining supply chain operations. He pointed out that sophisticated tech solutions ensure accurate labelling and placement of stock, reducing manual errors and enhancing process efficiency. This technological integration is seen as a substantial advantage in managing supply chain logistics.
Looking ahead, Blackmore expressed Lacoste’s broader goals beyond current initiatives. The focus remains on continuous improvement, whether through heightened sustainability measures or accelerating the speed to market. The ultimate aim is to enhance both customer and partner experiences by refining the supply chain dynamics.
Lacoste’s commitment to sustainability is a testament to its forward-thinking approach in the fashion industry.
