AllSaints has appointed Liam Price, formerly the digital director at FatFace, as its new Global E-commerce Director.
- Price commenced his role with AllSaints and John Varvatos, leaving his previous position at FatFace last month.
- With 17 years of experience in fashion, Price has an impressive portfolio including roles at Warehouse, New Look, and LK Bennett.
- Price was instrumental in migrating FatFace operations to Next’s Total Platform following its acquisition last year.
- Mark Wright, another former FatFace executive, also secured a new position this week at JoJo Maman Bébé.
Liam Price has taken on the role of Global E-commerce Director at AllSaints, a significant step as he transitions from his previous position as Digital Director at FatFace. Following his announcement on LinkedIn, Price expressed his enthusiasm about joining the renowned brands AllSaints and John Varvatos, highlighting the warm welcome he has received from his new team.
Price brings with him a wealth of experience, having spent nearly two decades in the fashion industry. His career includes notable tenures at Warehouse, New Look, LK Bennett, and Oasis, showcasing his extensive expertise and leadership skills.
At FatFace, Price played a pivotal role in advancing the company’s digital presence. He led the successful migration of FatFace’s operations onto Next’s Total Platform, a move that followed the retailer’s acquisition by Next last year. This accomplishment underscores his capability in managing complex digital transformations within the retail sector.
Parallel to Price’s career move, Mark Wright, formerly the Chief Operating Officer at FatFace, has been appointed as the interim Chief Executive at JoJo Maman Bébé. This move reflects a trend of leadership transitions within the fashion retail industry, signalling potential shifts in strategic direction for these companies.
Liam Price’s move to AllSaints signifies a strategic enhancement of its e-commerce capabilities, leveraging his extensive industry experience.
