Liam Price, a renowned figure in digital retail, embarks on a new journey as he joins AllSaints as their global ecommerce director.
- Price’s career began in retail, evolving through various significant roles across top brands, showcasing his remarkable growth and expertise.
- He has been recognised in the industry for his contributions, including being listed in Drapers’ prestigious 30 Under 30.
- Price expresses excitement about joining AllSaints, indicating a welcome and supportive environment.
- His journey through notable companies underscores a commitment to innovation in the ecommerce sector.
Liam Price’s career in retail commenced as a part-time worker at womenswear retailer Outfit. He later graduated from the Fashion Retail Academy, joining John Lewis Partnership in 2007 as a senior merchandising assistant. This early experience laid the groundwork for his future successes.
In 2009, he advanced to the position of ecommerce assistant merchandiser for Arcadia Group’s online brands. Price’s ability to adapt and excel was evident as he joined New Look in 2011 as an ecommerce junior merchandiser.
His strategic prowess was further displayed during his tenure at Warehouse, where he shaped the digital strategy first as digital trading manager and then as head of digital from 2011 to 2017. During this time, his efforts earned him a place in Drapers’ 30 Under 30 list, an honour that highlights promising talents in the fashion retail industry.
Price’s expertise was further refined at LK Bennett and Oasis Fashion, where he respectively held the roles of digital director and ecommerce director. In 2020, he was appointed as the digital director at FatFace, playing a pivotal role until his recent departure.
Upon joining AllSaints, Price communicated his enthusiasm and gratitude: “I’m really excited to announce I’ve joined the amazing team at AllSaints [and CEO] John Varvatos as global ecommerce director. The team has been so welcoming and I couldn’t be more excited to be part of these iconic brands.” His transition marks a significant step in a career dedicated to pioneering ecommerce solutions.
Liam Price’s move to AllSaints exemplifies his continued impact and leadership within the ecommerce sector.
