Lidl is set to substantially increase its investment in the British food industry, aiming to reach £21 billion by the end of 2024. This ambitious goal surpasses its initial target by 40%, marking a significant commitment to British suppliers and agriculture.
In a formidable move, Lidl has already allocated £5 billion this year across various sectors. The focus is on sourcing two-thirds of its permanent product range from British suppliers. Notably, all fresh milk, butter, cream, eggs, pork, chicken, and beef are now sourced domestically. This shift underscores Lidl’s commitment to supporting national agriculture and ensuring a consistent supply of British products in their stores.
Richard Bourns, Lidl’s Chief Commercial Officer, emphasised the importance of their relationship with local suppliers as the company celebrates three decades in Great Britain. Bourns stated, ‘As we celebrate 30 years of Lidl in Great Britain, it is a fitting time to reflect on how far we have come.’ He highlighted the robust partnerships with British suppliers who have thrived alongside Lidl over the years, acknowledging the mutual growth and success of these collaborations.
Lidl’s initiative extends beyond financial investments. The company is expanding its Grassroots initiative, designed to enhance its supplier relationships. The upcoming Grassroots Farming Conference aims to forge stronger connections with British farmers across more sectors, facilitating collaboration and future growth. Within this framework, Lidl’s previous announcement of a £1 billion investment into the British free-range egg industry showcases its dedication to specific agricultural sectors.
This strategy is part of Lidl’s broader pledge to remain a steadfast partner to British farmers. By reinforcing these relationships, Lidl not only aids in the sustainability and prosperity of local agriculture but also ensures that customers can rely on a steady supply of quality, home-grown products. Therefore, the supermarket continues to build on its legacy within the UK, fostering long-term growth and stability for its suppliers.
Lidl’s projected £21 billion investment highlights its enduring commitment to the UK food industry and local supply chains. By surpassing its initial targets, Lidl not only reinforces its market position but also supports the future of British farming and food production.
