Lidl is significantly expanding its range of plant-based products due to rising consumer demand.
- A 12% increase in demand for plant-based items has prompted Lidl to triple its product line.
- The new Vemondo! Plant Based range will soon be available in selected UK stores, followed by a national rollout.
- The range will include burgers, sausages, mince, and nuggets as plant-based alternatives.
- Lidl has set targets for plant-based protein sales as part of its sustainability commitment.
In response to a 12% surge in demand for plant-based products, Lidl has committed to significantly increasing its offerings in this category. The expansion forms part of a broader strategy to meet evolving consumer preferences and enhance its sustainability efforts.
The newly announced Vemondo! Plant Based range is set to launch across selected Lidl stores later this month, with a nationwide rollout anticipated in January. This line will introduce 21 new products, expanding on existing plant-based options available to consumers.
Among the new offerings, customers can expect to find a variety of alternatives to traditional meat products, including burgers, sausages, mince, and nuggets. This expansion supports Lidl’s aim to provide more dietary choices aligned with sustainable lifestyles.
Richard Bourns, Lidl GB’s Chief Commercial Officer, stated, “We’re investing heavily in British farming to ensure that our suppliers are set up for future growth whilst standing behind the planetary health diet.” This commitment underscores Lidl’s drive to lead the UK retail sector in plant-based protein availability.
Further committing to this cause, Lidl is set to double the proportion of its plant-based protein sales relative to its dairy alternatives. The retailer’s vision includes a gradual shift towards more vegan options, ultimately reducing the presence of animal-based products in stores. This strategy aligns with Lidl’s long-term goals of enhancing its plant-based selection through 2025 and onwards.
Lidl’s strategic expansion of its plant-based range reflects its dedication to sustainability and adapting to changing consumer preferences.
