Lindt is opening a flagship store in central London next year under the famous Piccadilly lights.
- This store will be a unique experience, being the first of its kind in the UK.
- Lindt & Sprüngli UK & Ireland plans the opening for spring, aiming to captivate chocolate enthusiasts.
- The strategic location beneath Piccadilly Lights promises high visitor engagement.
- Lindt sees this as a major step in expanding their presence in London.
Lindt has announced plans to launch a new flagship store in central London, set to open next spring beneath the iconic Piccadilly lights. This new venture represents the first of its kind in the United Kingdom, promising to offer a unique retail experience for chocolate lovers.
According to Faythe King, the D2C and ecommerce director for Lindt & Sprüngli UK & Ireland, the brand is eager to introduce its distinctive chocolate offerings to the heart of London. King described the store as a landmark event for the company, mentioning their excitement to unveil more about this new chapter soon.
Pablo Sueiras, head of retail brand account management at Landsec, commented on Lindt’s strategic decision to open their flagship at such a prime location. He emphasised the advantage of being positioned directly below the world-famous Piccadilly Lights, a locale that draws millions of global visitors annually. Sueiras noted that this move will vividly bring the Lindt brand to life through novel in-store experiences.
Lindt’s new flagship store promises to be a pioneering attraction for chocolate aficionados in one of the world’s bustling cities.
