The vibrant heart of London has welcomed a new addition, infusing fashion with creativity and opportunity. This venue is set to become a hub for influencers, celebrities, and fashion enthusiasts alike.
- A 4,375 sq ft showroom and office have officially opened at 29-31 Great Portland Street.
- This striking space is tailored for influencer, press, celebrity, and stylist appointments and is ready for events.
- Designed by We Are Studio Dream, this location follows successful launches in Paris, Miami, and Los Angeles.
- The opening marks a significant step in expanding the company’s growing network of international showrooms.
In a strategic move to consolidate its presence within London, a new 4,375 sq ft showroom and office have opened their doors at 29-31 Great Portland Street, a short stroll from Oxford Circus. This new venue is designed to cater to influencers, celebrities, and fashion insiders, establishing itself as a central hub in the bustling city.
The design of the showroom has been crafted by We Are Studio Dream, a production agency renowned for their innovative approach. This space stands as the latest addition to a series of international showrooms, following similar ventures in fashion-forward cities such as Paris, Miami, and Los Angeles. This strategic expansion underscores the brand’s commitment to creating bespoke experiences for its UK talent pool.
Nicki Capstick, the marketing director, expressed excitement over this London launch, highlighting the brand’s rapid growth since its inception in 2012. She mentioned, “We are thrilled to be opening another iconic showroom in the heart of London. Since our launch in 2012, we have built a strong portfolio of showrooms and are excited to expand our offering to the pool of talent we work with throughout the UK.”
The showroom is designed to support various functions from trying on outfits and hosting events to generating social media content. This flexibility makes it a versatile space tailored for the modern demands of the fashion industry, offering a physical location where creativity and business meet.
This development comes at an opportune moment, as the demand for multi-functional spaces continues to rise, especially those that offer a blend of in-person and digital engagement. It signifies a forward-thinking step in merging retail and digital spheres, catering to the modern dynamics of fashion marketing and branding.
The new showroom in London exemplifies the blend of innovation and strategic growth, reinforcing its position as a key player in the fashion industry.
