LVMH Luxury Ventures has acquired a minority stake in Swedish streetwear brand Our Legacy, signalling its intent to support and expand creative brands.
- Founded in 2002, Our Legacy is renowned for its minimalist designs that integrate streetwear and tailoring for a unique, modern aesthetic.
- The investment will aid Our Legacy’s expansion into new markets and increase its physical store presence globally.
- CEO Julie Bercovy of LVMH Luxury Ventures praised Our Legacy’s ability to blend contemporary minimalism with functional design elements.
- LVMH’s investment continues its trend of supporting influential streetwear brands, having previously invested in Aimé Leon Dore and Madhappy.
LVMH Luxury Ventures, the investment arm of the renowned French luxury group, has recently purchased a minority stake in the Swedish streetwear label Our Legacy. This move underscores LVMH’s commitment to nurturing creative brands with distinctive identities and potential for market growth.
Established in 2002, Stockholm-based Our Legacy is celebrated for its minimalist approach to fashion, combining elements of streetwear and tailoring to produce garments that appeal to a modern audience. In the United Kingdom, Our Legacy operates from a single store located in Soho, London, and collaborates with premium retailers such as Selfridges and End Clothing. Internationally, the brand has established flagship stores in Stockholm, Berlin, and Seoul.
LVMH’s investment aims to assist Our Legacy in breaking into new geographical markets while expanding its current portfolio of physical stores. Although specifics of the financial terms were not divulged, the strategic backing from LVMH is expected to enhance the brand’s global presence and market reach.
Julie Bercovy, CEO of LVMH Luxury Ventures, has expressed admiration for Our Legacy, describing it as representative of the ‘quiet cool’ trend. She highlighted the brand’s adept fusion of contemporary minimalism with functional workmanship, all delivered with a touch of artisanal flair. Bercovy noted the potential for Our Legacy to transcend its current fanbase while maintaining its core identity and aesthetic.
This investment is part of a broader strategy by LVMH to invest in notable streetwear brands. The company has previously extended its portfolio with investments in U.S.-based brands such as Aimé Leon Dore in 2022 and Madhappy in 2019. By doing so, LVMH continues to reinforce its position in the dynamic and rapidly evolving streetwear segment, supporting brands that are reshaping fashion landscapes worldwide.
LVMH’s strategic investment in Our Legacy signifies its ongoing dedication to fostering innovative fashion brands with unique design perspectives.
