Majestic has launched a new initiative allowing customers to contribute to charity effortlessly with each card transaction across its UK and Jersey stores.
In a significant move towards supporting charitable causes, Majestic has collaborated with Pennies, a fintech charity, to enable micro-donations during card payments. Customers shopping in the wine retailer’s outlets in England, Scotland, Wales, and Jersey can now choose to round up their purchase totals to the nearest pound. The funds collected through this initiative will be directed to the recently established Majestic Charitable Foundation.
The Majestic Charitable Foundation, formed earlier this year, is dedicated to supporting causes that resonate with the heart of its employees. Initially, the Foundation has partnered with prominent national charities, including The Brain Tumour Charity, Campaign Against Living Miserably, and Child Bereavement UK, all of which were nominated by Majestic’s staff. Additionally, the Foundation will back Jersey Cancer Relief with donations gathered at the Jersey store, which commenced operations in April.
Following a successful trial in ten stores, which raised nearly £1,000, Majestic is optimistic about generating a substantial annual contribution for the Foundation through this partnership. Majestic’s chief financial officer and trustee of the Foundation, Alex Jablonowski, expressed that the intention was to simplify the donation process for customers. He highlighted the critical role of shopper goodwill, particularly during the festive season, for charities nationwide, adding, “We know our customers will welcome the opportunity to round-up their shopping bills for incredibly worthy causes during the festive season, and contribute to what will be a life-changing impact for the people we support through the Majestic Charitable Foundation.”
Moving forward, as the Foundation grows, there are plans to extend its support to numerous smaller local charities within the 212 communities served by Majestic stores across the UK and the Channel Islands. Majestic also intends to broaden its retail presence, with new store openings planned, including a significant outlet in Plymouth.
This initiative underscores Majestic’s commitment to social responsibility, demonstrating how business practices can be aligned with philanthropic efforts. By leveraging the simplicity of micro-donations, Majestic has set a precedent for other retailers to follow in marrying business success with community support.
Majestic’s partnership with Pennies is a forward-thinking approach to corporate philanthropy, illustrating how businesses can facilitate meaningful contributions to society while enhancing customer engagement.
