Marquee Brands has revealed new partnerships to drive forward its renowned fashion labels.
- G-III Apparel Group will focus on BCBG and BCBG Generation in the US and Canada.
- Group JS International aims to elevate BCBG Max Azria with luxury designs.
- The collaborations begin with the launch of the 2025 collections.
- These partnerships align with Marquee Brands’ vision of celebrating dynamic women.
Marquee Brands has announced strategic partnerships aimed at enhancing and expanding its fashion labels, BCBG, BCBG Max Azria, and BCBG Generation. These collaborations are expected to propel the brands into new areas of growth and creativity.
G-III Apparel Group will spearhead the growth and development of BCBG and BCBG Generation, focusing their efforts on the US and Canadian markets. The partnership will cover women’s clothing and swimwear, specifically targeting dresses and ready-to-wear separates, ensuring that these brands capture a significant market share.
Group JS International has been tasked with enhancing BCBG Max Azria’s collection by infusing luxury and sophistication into their designs. The focus on ready-to-wear and occasionwear is expected to set a new benchmark in fashion, reflecting the brand’s commitment to exceptional quality and style.
These partnerships will commence with the brands’ 2025 collections, marking a significant milestone in the evolution of the BCBG family.
Rachel Terrace, Chief Brand Officer of Marquee Brands, emphasised the importance of these partnerships, stating: “This moment marks a defining point in BCBG’s evolution. These partnerships will elevate our collections with unparalleled creativity and sophistication, aligning with our overall vision of celebrating the dynamic woman.”
These transformative collaborations highlight Marquee Brands’ commitment to innovation and excellence in the fashion industry.
