London-based designer Martine Rose unveils her first collection as guest creative director for Clarks.
- The collection was first previewed at the spring/summer 2024 catwalk show of Martine Rose’s eponymous label last June.
- The collection is available starting today on MartineRose.com and at Selfridges in London, with wider availability beginning on 16 February at Clarks.com and selected stores.
- Retail prices range from £140 to £260, featuring sandals, loafers, Oxfords, and the Torhill Hi – inspired by the iconic Clarks Wallabee.
- The campaign ‘Coming Up Roses,’ shot by Sharna Osbourne, reflects the comfort and intimacy of the new designs.
Last May, Clarks announced Martine Rose as its guest creative director. This collaboration marks a significant step for the London-based designer, who is acclaimed for her distinctive menswear collections. The collection was initially revealed at Martine Rose’s spring/summer 2024 show, creating anticipation among fashion enthusiasts.
Starting today, customers can purchase the collection exclusively through MartineRose.com and Selfridges’ Corner Store located on Oxford Street. From 16 February, the range will be more widely available through Clarks.com and selected stores, making it accessible to a broader audience.
The retail pricing strategy is inclusive, with prices starting at £140 for sandals and reaching £260 for Oxford shoes. The collection introduces a fresh take on Clarks’ traditional designs, featuring reimagined versions of the Oxford, loafer, and sandal, alongside the Torhill Hi. Each piece is crafted with recycled nylon fabric uppers and includes breathable leather linings and moulded footbed supports for enhanced comfort.
Renowned photographer Sharna Osbourne captured the essence of the collection in the ‘Coming Up Roses’ campaign. The imagery, presented in atmospheric black-and-white, showcases models in private settings, embodying the ‘squidgy’ comfort of the inflated shoe designs. This visual concept draws inspiration from Clarks’ 1980s advert campaigns, which used beds to symbolise comfort.
In a statement, Martine Rose elaborated on the theme of comfort and intimacy, saying, ‘The collection was about comfort and this overblown feeling of softness and squidginess, so it felt easy and natural to create that feeling around bedding. Clarks is such a familiar household name, everything from start to finish has been with the broadness of the mainstream in mind.’ Her designs reflect a personal touch, inviting people into their unique space and breaking conventional boundaries.
Martine Rose’s debut collection for Clarks beautifully merges comfort and style, appealing to both familiarity and innovation.
