Luxury womenswear brand Me & Em has launched its first flagship store in London, marking an exciting expansion in Marylebone Village.
- Located at the heart of Marylebone, the store spans an impressive 3,826 square feet, showcasing both traditional and contemporary British design elements.
- The store is Me & Em’s largest in the UK and is meant to be an integral part of the brand’s omni-channel customer strategy.
- Designed by renowned British designers, the store’s interior reflects varied brand inspirations through contrasting materials and custom features.
- Clare Hornby, Me & Em’s founder, emphasises customer engagement and outfit education as core aspects of the new store experience.
Located at 4-5 Marylebone High Street, the flagship store is Me & Em’s most significant in the UK. Spanning 3,826 square feet, it artfully blends traditional and modern British design elements. This new store marks Me & Em’s 12th location worldwide and serves as a strategic hub for expanding its presence.
The design, crafted by British designers Tina Vaia and Ed Milton, features contrasting materials and textures. These reflect the brand’s inspirations, with unique touches such as custom-made tiled floors reminiscent of British pubs and eclectic furniture arrangements.
A key feature is a monthly display of essential looks, showcased on wooden rails created from fallen trees around London. This detail complements the store’s eco-friendly approach while highlighting Me & Em’s distinct style.
Me & Em founder Clare Hornby describes the flagship as a critical part of the brand’s omni-channel experience. “Our stores are essential for engaging with and educating our customers,” she explains. The flagship emphasises outfit building, using bespoke rails and merchandising to assist customers in visualising and creating layered outfits.
Me & Em’s new flagship store in Marylebone embodies the brand’s commitment to enhancing customer experience through thoughtful design and engagement.
