Molly-Mae Hague steps into a new role as UK and EU creative director for PrettyLittleThing, marking a significant career shift.
- The former Love Island contestant will be involved in directing upcoming campaigns and signing new talent for the brand.
- Molly-Mae has a longstanding relationship with PrettyLittleThing, having collaborated on several successful collections.
- Her role will also involve launching a 30-piece clothing collection ranging from blazers to bikinis.
- This progression follows her successful collection in 2019 which reportedly sold out within hours.
Molly-Mae Hague, widely recognised for her role on ITV’s Love Island, has embarked on a promising venture as the UK and EU creative director for PrettyLittleThing, a significant move in her career. This new position will see Hague actively contributing to upcoming campaigns, as well as signing new talents across the UK and Europe, showcasing her commitment and involvement in the brand’s evolution.
Reflecting on this collaboration, Hague expressed that the decision to become a creative director felt like a ‘natural progression’ after having worked closely with the brand on several collections. Umar Kamani, CEO of PrettyLittleThing, echoed this sentiment, noting their desire to explore new avenues together, given Molly’s strong investment and influence within the brand.
Hague is set to debut a new 30-piece clothing collection that offers a wide variety of stylish options, including blazers, trousers, jumpsuits, shirts, dresses, and more, catering to a diverse size range. This collection is an extension of her successful partnership with the brand and is anticipated to attract significant attention, partly due to her previous collection’s rapid sell-out success.
Before her rise to fame on Love Island, Molly-Mae was known for her engaging fashion and beauty content on platforms like YouTube and Instagram. This background has undoubtedly equipped her with unique insights and creativity to bring to her role as a creative director. Her influence and popularity are expected to inject fresh energy and ideas into PrettyLittleThing’s future campaigns.
Molly-Mae Hague’s appointment as creative director signifies a strategic expansion for PrettyLittleThing, rooted in a successful partnership.
