Moonpig is set to meet its 2025 financial targets amid a tough economic landscape.
- The company reports consistent sales and improved customer metrics, boosting confidence.
- Despite macroeconomic challenges, Moonpig’s strategic focus on innovation remains unwavering.
- A partnership with The Entertainer expands Moonpig’s product offerings significantly.
- Technology and AI investments are key to Moonpig’s growth and market resilience.
Amidst a challenging economic environment, Moonpig has announced its intention to meet its 2025 financial guidance. The online retailer credits this confidence to “consistent strong sales and orders performance at Moonpig,” alongside robust progress at its associated brand, Greetz. This positive outlook persists in spite of headwinds affecting the gifting sector and the underperformance of its Experiences category.
Moonpig has reported improvements in website conversion rates and new customer acquisition, alongside growth in its Moonpig Plus subscriber base. These enhancements indicate a strengthening of the company’s customer engagement and retention strategies, which are crucial in overcoming the broader market challenges.
The retailer anticipates mid-to-high single-digit percentage growth in sales and an adjusted EBITDA margin of approximately 25% to 26%. Such projections suggest a stable financial trajectory amid ongoing market fluctuations.
Speaking on the company’s strategic direction, Moonpig chief executive Nickyl Raithatha has highlighted an unwavering commitment to investing in technology and AI innovations. Raithatha stated, “Our ongoing investment means that Moonpig Group is now consistently delivering year-on-year growth in revenue, profit and cash flow, driving sustained positive momentum in our trading performance.”
Moonpig has also expanded its product offerings through a partnership with The Entertainer, adding up to 200 new toy products from well-known brands such as Paw Patrol and Barbie. This expansion is set to complement its personalised card offerings, enhancing the customer shopping experience.
Moonpig remains strategically poised to navigate economic challenges and achieve its growth objectives through innovation and strategic partnerships.
