In a significant development, Morrisons is set to broaden its partnership with Uber Eats, incorporating an additional 400 supermarkets into its delivery network within the coming days.
This strategic move enhances the existing collaboration that has been operational between Uber Eats and Morrisons Daily convenience stores. It aims to bolster the retailer’s capability to offer rapid delivery services. Leveraging Uber Eats’ advanced technology, customers will gain access to a vast range of products from Morrisons supermarkets. These include everyday essentials, fresh favourites from Market Street, and impromptu dinner solutions, extending even to items from their premium ‘The Best’ range. Crucially, many of these items are price-matched with Morrisons’ in-store offerings to ensure competitive pricing for its clientele.
Charlotte Exell, Morrisons’ online director, expressed enthusiasm about the expansion, stating that it provides customers with an efficient and convenient method of accessing Morrisons groceries. Exell reaffirmed the commitment to great value and high-quality products, regardless of the shopping method preferred by customers.
Uber Eats promises UK customers an average delivery time under 30 minutes, reflecting the rising demand for grocery delivery services. The delivery platform, which collaborates with over 63,000 restaurants and merchants across more than 330 towns and cities in the UK, recently highlighted a near doubling in grocery orders over the past two years. Alex Troughton, head of grocery and retail for Uber Eats in Europe, emphasised that this extended partnership offers users increased choice and swift delivery, often within 20 minutes.
As Morrisons seeks to adapt to evolving customer preferences and fortify its omnichannel presence, this partnership expansion with Uber Eats represents a calculated effort to meet consumer demands efficiently and competitively.
