Morrisons’ strategic appointment of Katharine Challinor marks a committed move to bolster its franchise operation and enhance business execution.
- Katharine Challinor joins from National Lottery operator Allwyn to lead Morrisons’ independent franchise.
- Her previous roles include significant positions at Allwyn, the Post Office, and Sainsbury’s.
- This appointment aligns with Morrisons’ focus on improving franchise services amidst an infrastructure expansion.
- Key figures express enthusiasm for Challinor’s potential impact within the company.
In a significant development, Morrisons has appointed Katharine Challinor as the new head of its independent franchise and new business sector. This move is seen as part of a broader strategy to reinforce Morrisons’ franchise model.
Challinor brings a wealth of experience from her recent position at the National Lottery operator, Allwyn, where she served as the director of retail. Additionally, her extensive career portfolio includes pivotal roles such as the director of branch retail design at the Post Office and a managerial stint at Sainsbury’s. Her vast expertise is expected to significantly contribute to her new role at Morrisons.
The timing of this appointment coincides with Morrisons’ recent investments in enhancing their franchise service capabilities. The company is actively expanding its ambient distribution centre operations and has begun receiving fresh inbound deliveries directly from suppliers. This initiative aims to provide more consistent access to fresh produce, thereby benefiting its network of retailers.
Morrisons’ convenience director, Paul Dobson, expressed his delight, highlighting Challinor’s extensive experience as a vital asset to support both new and existing franchise partners.
Challinor herself conveyed excitement about her new role, stating a long-standing passion for aiding convenience retailers in growing sales and recognising their importance in local communities.
Katharine Challinor’s appointment underscores a strategic shift at Morrisons towards enhancing franchise operations and community engagement.
