Morrisons’ iconic singing oven gloves are back, charming viewers in their 2024 Christmas advert.
- Directed by Michael Gracey, the advert features a musical number from the classic film Bugsy Malone.
- A Morrisons van sets the scene, bringing festive spirit to kitchens across the nation.
- The soundtrack showcases the vocal talents of 26 Morrisons employees, adding an authentic touch.
- Alex Rogerson highlights the aim to make home entertaining stress-free with Morrisons’ offerings.
Morrisons has once again captured the festive spirit with the return of their beloved singing oven gloves. This year’s 60-second Christmas advert, masterminded by acclaimed director Michael Gracey, brings a delightful touch of theatre to UK kitchens during the festive season.
The advert, debuting during the popular ITV show Coronation Street, opens with a snowy evening, where a Morrisons delivery van arrives at a home. As the delivery sets the stage, a spotlight falls on a lone oven glove that springs to life, singing the opening lyrics of Give a Little Love from the film Bugsy Malone.
Viewers are taken on an enchanting journey through various kitchens, where these spirited oven gloves offer musical support and encouragement to hosts preparing festive feasts. This heartwarming display aims to alleviate the pressures often associated with hosting Christmas gatherings.
Adding an extra layer of charm, the accompanying soundtrack is performed by a choir comprising 26 Morrisons staff from stores, manufacturing sites, and the support office. Their voices provide an authentic and community-focused element to the advert, underlining Morrisons’ connection with its workforce.
Group customer and marketing officer Alex Rogerson comments on the brand’s mission to support hosts in delivering memorable holiday experiences. Rogerson highlights that with the help of Morrisons’ high-quality Christmas range and the morale-boosting oven gloves, customers can create impressive festive spreads without the stress.
Morrisons’ festive feature not only entertains but reinforces the brand’s commitment to supporting customers during the holiday season.
