Morrisons has pledged a substantial £1.4 billion investment to bolster British farming in 2025, advancing support initially slated for December with a 5% discount initiative for farmers.
This substantial financial commitment is aimed at fostering sustainable practices among the agriculture sector, specifically benefiting livestock suppliers of lamb, beef, and pork, egg farmers, fruit and vegetable growers supplying directly, and dairy farmers with existing Morrisons contracts.
The 5% discount is a strategic element of a broader support package Morrisons is rolling out for UK farmers. This package also features extended contracts and cash flow assistance schemes, underscoring the supermarket’s dedication to supporting local agriculture effectively.
Rami Baitiéh, chief executive of Morrisons, affirmed the company’s alignment with British farmers, describing them as “some of the unsung heroes of our society.” He highlighted their critical role in providing the nation with home-grown food, benefiting the entire community on a daily basis.
Baitiéh emphasised the firm’s position as British farming’s largest direct customer, noting that the new £1.4 billion commitment reflects Morrisons’ dedication to nurturing long-term relationships through secure contracts and practical industry aid.
Morrisons has also launched a ‘For Farmers’ range, encompassing items such as milk, eggs, cheese, and cream. This initiative permits consumers to support food producers directly. To date, the range has successfully raised in excess of £25 million.
Building on this success, Morrisons plans to extend this range, with new products being considered for inclusion. The recent introduction of a white egg pack to the “Chuckle Eggs” range forms part of this initiative, donating 6p for every half dozen eggs sold, directly back to the farmers.
Morrisons’ bold investment and discount strategy serves as a testament to its commitment to the farming community, ensuring sustainability and support for vital agricultural producers in the UK.
