Morrisons has revamped its loyalty scheme, offering more points on every product purchased.
- Previously, only selected items offered the opportunity to earn loyalty points.
- Now, every item purchased in-store, online, or via Amazon earns More Card points.
- The change aims to drive value and savings for customers.
- Selected ‘The Best’ line products offer up to 50 points, enhancing rewards.
In a significant enhancement to its loyalty programme, Morrisons has introduced a new system where customers can earn More Card points on every product they purchase. This development marks a shift from the previous model, which only allowed point collection on selected items. The initiative is poised to increase customer savings through additional rewards.
Previously, customers could only accumulate points on chosen products, with redemption options such as £5 off vouchers once 5000 points were gathered. Now, customers benefit from gaining points on every purchase, whether made in-store, online, or through Amazon, thanks to Morrisons’ extended partnership with the e-commerce giant Amazon.
Morrisons’ group marketing director, Alex Rogerson, stated: “We wanted to give customers even more bang for their buck when they shop with Morrisons, and now they’ll earn More Points on everything they buy.” This statement underscores the brand’s commitment to providing value across shopping platforms.
Additionally, Morrisons continues to offer increased points on selected products, particularly their ‘The Best’ line throughout December, where customers can earn up to 50 points per item. This strategy aims to incentivize purchases of premium products and further augment customer savings.
Ultimately, this revamp reflects Morrisons’ strategy to enhance customer engagement by making their loyalty scheme more inclusive and rewarding, thus simplifying the accumulation of points and redemption of benefits.
Morrisons’ comprehensive loyalty scheme update aims to reward customers more generously for their patronage.
