Morrisons’ popular singing oven gloves are back for the 2024 Christmas advert, charming viewers once again.
- The advert, created by Leo Burnett, will premiere during ITV’s Coronation Street.
- Directed by Michael Gracey, the ad features a lone oven glove singing ‘Give a Little Love’.
- A choir of 26 Morrisons staff members recorded the soundtrack for the campaign.
- The advert aims to support festive hosts with Morrisons’ high-quality Christmas food offerings.
Morrisons’ acclaimed singing oven gloves have made a comeback, starring in the supermarket’s 2024 Christmas advertisement. The 60-second piece, crafted by agency Leo Burnett, is set to air during ITV’s popular show, Coronation Street. This festive treat is directed by Michael Gracey, renowned for his work on ‘The Greatest Showman’.
The commercial unfolds on a picturesque snowy evening as a Morrisons delivery van arrives at a residence. Here, a lone oven glove, illuminated by a spotlight, begins the performance with the opening line of ‘Give a Little Love’ from the musical Bugsy Malone. As the ad develops, viewers journey through various festive kitchens where these animated gloves lend their moral support to the home chefs.
Key to this campaign is its soundtrack, recorded by a 26-member choir comprised of Morrisons employees spanning stores, manufacturing sites, and the support office. Group customer and marketing officer, Alex Rogerson, commented, “Morrisons is here to ensure that every host can put on the greatest show at home this Christmas.”
The campaign not only highlights the brand’s festive spirit but also showcases its commitment to quality and value. Through a combination of its esteemed product lineup and the whimsical oven gloves, Morrisons aspires to ease the pressures of holiday hosting, enabling its customers to present meals that look and taste exceptional.
Morrisons’ festive campaign combines creativity with tradition, ensuring a memorable Christmas experience.
