Morrisons has significantly reduced prices on 170 essential items, enhancing its competitive edge in the supermarket sector.
- This marks the eighth series of reductions this year, reflecting a continued effort to provide value amid rising living costs.
- Discounts are available both online and in physical stores, targeting everyday products like breakfast cereals and lunchbox items.
- Exclusive offers for More Card holders have been expanded to Morrisons petrol stations, with significant savings on confectionery as festive seasons approach.
- The initiative supports customer savings aspirations, particularly ahead of Christmas, as emphasised by Morrisons’ marketing leadership.
In a strategic effort to enhance its market position, Morrisons has implemented substantial price reductions on 170 products. This initiative represents the eighth round of price cuts executed this year, aligning with the grocer’s commitment to affordability as economic pressures persist.
The supermarket giant has introduced ‘More Month’, a promotional initiative designed to offer discounts exceeding 30% on staple items, available both online and in physical locations. Customers holding a More Card can access these exclusive deals, which include savings on cupboard essentials such as breakfast cereals and lunchbox fillers.
Expanding its customer-centric offers, Morrisons has extended discounts to its petrol filling stations. These offers include lower prices on confectionery products, catering to customers preparing for the upcoming Halloween and Christmas festivities.
In addition to product-specific savings, the ‘More Month’ initiative rewards loyalty with extra points on branded and own-brand items. Accumulating 5,000 points enables shoppers to earn a ‘Morrisons Fiver’, redeemable on various products such as beverages, sauces, and meat products.
Rachel Eyre, Morrisons’ Chief Customer and Marketing Officer, highlights September as an opportune moment for consumers to reset post summer expenditures. She notes that Christmas savings are a priority for many, and the current initiatives are tailored to meet this need, offering industry-leading discounts on frequently purchased items.
Morrisons continues to lead with competitive pricing strategies, reinforcing its commitment to providing consumer value amid economic challenges.
