Morrisons has reintroduced their popular singing oven gloves in the 2024 Christmas advert, bringing a festive touch to British homes.
A new Christmas advert by Morrisons is set to make its debut, featuring the return of their beloved singing oven gloves from last year. The advert will premiere on television on 4th November during a popular episode of Coronation Street. This year’s advert is set to the tune of ‘Give a Little Love’ from Bugsy Malone, performed by a choir of 26 Morrisons colleagues at Abbey Road Studios.
Directed by Michael Gracey, known for his work on The Greatest Showman, the advert captures a magical blend of fun and drama. The oven gloves, now animated and equipped with distinct voices, bring encouragement to Christmas day cooks across the nation. With a prominent display of the supermarket’s ‘The Best’ festive selection, viewers can expect to see a mouth-watering array of Christmas treats, including British turkeys, whole salmon, party food, and desserts.
The advert’s narrative begins with a Morrisons delivery van arriving at a customer’s home. Upon entering, viewers witness an oven glove come to life, energetically starting the carol ‘Give a Little Love’. This charming spectacle takes the audience on a journey through various festive kitchens where these gloves lend their support to hosts preparing the feast.
Alex Rogerson, Morrisons’ group customer and marketing officer, reassures the public, saying, ‘Morrisons is here to ensure that every host can put on the greatest show at home this Christmas.’ He highlights that although hosting can be challenging, the combination of high-quality products and the iconic singing oven gloves will help hosts sparkle this festive season, featuring great value food that is as delightful in taste as it is in appearance.
Expanding beyond traditional media, the advert will also be promoted through digital platforms, social media, cinema, and outdoor advertising. As part of their digital strategy, Morrisons plans to release creative content featuring these quirky oven gloves, including engaging unboxing videos and mini-films where the gloves recommend dishes suitable for different festive occasions.
Morrisons’ 2024 Christmas advert promises to capture hearts with its mix of nostalgia and festive cheer, supported by a robust marketing strategy.
