Morrisons has expanded its loyalty scheme, offering points on all products, marking a strategic move to enhance customer value.
- From today, customers can earn five More Card points on every product purchased in-store, online, and through Amazon.
- The supermarket has maintained its offering of additional More points on selected items, like the premium ‘The Best’ line, throughout December.
- Previously, More points could only be collected on selected products, redeemable for £5 off vouchers upon reaching 5000 points.
- This initiative is part of Morrisons’ broader strategy, including extending its partnership with Amazon for wider accessibility.
Morrisons has introduced a comprehensive update to its loyalty scheme, now granting customers five More Card points for every product purchased. This adjustment applies across all shopping platforms, be it in-store, online, or via Amazon. By doing so, Morrisons aims to provide greater value and rewards for its customers’ spending habits.
In addition to universal points on purchases, the supermarket continues to offer opportunities to earn more points on selected items. For instance, customers can earn up to 50 points when purchasing products from the esteemed ‘The Best’ range during December. This maintains the appeal for those seeking higher rewards on premium selections.
Before this change, Morrisons’ loyalty programme allowed customers to accumulate More points only on a limited selection of products. The points could be redeemed for £5 vouchers once a threshold of 5000 points was reached. The updated scheme broadens this ability, encouraging consistent accumulation of points across all purchases.
Morrisons’ commitment to enhancing customer value is further highlighted by its extended partnership with Amazon, initiated in September. This agreement makes the loyalty scheme accessible to a larger audience, facilitating the earning and redemption of More points through an additional online platform.
Alex Rogerson, Group Marketing Director at Morrisons, articulated the company’s dedication to delivering more value to customers. He stated, “We wanted to give customers even more bang for their buck when they shop with Morrisons, and now they’ll earn More Points on everything they buy.”
Morrisons’ revamped loyalty scheme reflects its strategic focus on customer satisfaction and competitive positioning.
