M&S collaborates with Chef Tom Kerridge for a new Gastropub range, enriching dining options.
- The range includes 25 upgraded recipes and 20 new dishes available at M&S Foodhalls and Ocado.
- A comprehensive media campaign will promote the 20th anniversary of the Gastropub range.
- A new podcast, “Proper Taste Pub Quiz”, hosted by Tom Kerridge, extends M&S’ digital presence.
- Renowned personalities will feature in the podcast promoting M&S’s quality food offerings.
M&S has joined forces with Chef Tom Kerridge to launch an innovative Gastropub range, marking a significant enhancement in the retailer’s culinary offering. Available at M&S Foodhalls and Ocado, this collection boasts 25 upgraded recipes alongside 20 new dishes, designed to deliver a restaurant-calibre dining experience at home.
To commemorate the 20th anniversary of its Gastropub collection, M&S is rolling out a broad promotional campaign. This initiative will be visible across multiple platforms, including television, VOD, press, radio, digital, and social channels. Notable appearances are set during popular shows such as The Great British Bake Off and Taskmaster, highlighting the creative collaboration’s impact.
A distinguishing feature of this launch is M&S’s entry into the podcast arena with the “Proper Taste Pub Quiz,” co-hosted by Tom Kerridge and Chris Stark. Launching on 24 September, this weekly podcast will feature celebrity guests engaging in a pub quiz format accompanied by Gastro M&S snacks, enhancing the brand’s engagement with audiences.
Sharry Cramond, in charge of marketing at M&S Food, emphasises the campaign’s potential to explore new avenues, asserting that the dishes are crafted with premium ingredients akin to those in a chef’s kitchen. The emphasis is on quality and home enjoyment, aiming to captivate customers with these newly crafted dishes.
Tom Kerridge remarked on his journey across the UK, meeting M&S’s suppliers and farmers, which has deeply influenced his creations for this range. He expressed enthusiasm about crafting comforting classics with a modern twist, utilising top-tier ingredients sourced from M&S’s network, promising a delectable experience to customers.
This collaboration between M&S and Tom Kerridge promises to offer a unique dining experience through exceptional culinary creativity.
