Myprotein announces a strategic retail partnership with Holland & Barrett, expanding its reach to a broader audience through offline and online platforms.
- The collaboration introduces 30 new product lines, including exclusive items, to Holland & Barrett’s extensive customer base.
- Items from the Origins collection, such as protein blends and creatine, are now available in stores and online.
- Myprotein’s CEO highlights the partnership as a milestone towards becoming a global leader in health movement.
- This follows Myprotein’s recent expansion into WHSmith stores, showcasing its growing presence in retail.
Myprotein has entered into a strategic retail partnership with Holland & Barrett, aiming to reach a wider range of consumers both in-store and online. This collaboration marks a significant step for the sports nutrition brand, owned by THG Nutrition, in its efforts to broaden its consumer base.
Holland & Barrett customers now have access to 30 new Myprotein lines. These include five exclusive items from the brand’s innovative Origins collection. Among the products now available are various protein blends, creatine selections, clear whey isolates, pre-workouts, collagen powders, and their newest addition, Myprotein snacks.
Neil Mistry, CEO of THG Nutrition, stated, “Our growth in the retail space over the past year has been extraordinary, and we’re thrilled to announce our partnership with a respected name like Holland & Barrett. This collaboration represents a significant milestone in our mission to become the world’s leading health movement.”
This partnership with Holland & Barrett follows Myprotein’s recent expansion into WHSmith stores, where its treats and snacks collection was introduced. This move further solidifies Myprotein’s retail strategy, reflecting its commitment to increasing its market visibility and consumer accessibility.
Myprotein’s partnership with Holland & Barrett reflects its ongoing strategy to expand retail presence and target a diverse consumer base.
